Since 2006 when Facebook launched News Feed, the great idea behind it was to connect people more with their friends and family members. Though frequent changes in the Facebook algorithm has make it difficult for people and businesses both to understand how exactly new feed helps them to fulfill the objective, the recent news suggests that now, after the current update, you are going to see more of your friends and family members’ updates in top of the news feed.
WILL THIS IMPACT YOUR FACEBOOK PAGE?
According to Facebook “Overall, we anticipate that this update may cause reach and referral traffic to decline for some Pages. The specific impact on your Page’s distribution and other metrics may vary depending on the composition of your audience. For example, if a lot of your referral traffic is the result of people sharing your content and their friends liking and commenting on it, there will be less of an impact than if the majority of your traffic comes directly through Page posts.”
As per the research done by Facebook, people have two expectations when they see to the news feeds:
- Your feed should inform
- Your feed should entertain
Facebook doesn’t seem to push the idea of what world is talking about, showing in the news feed. “Our aim is to deliver the types of stories we’ve gotten feedback that an individual person most wants to see. We do this not only because we believe it’s the right thing but also because it’s good for our business. When people see content they are interested in, they are more likely to spend time on News Feed and enjoy their experience.” according to Facebook.
IF YOU RUN A FACEBOOK BUSINESS PAGE, WHAT SHOULD YOU DO NOW?
- Use more videos
- Use LIVE feature more and more
- Create great visuals in images
- Go for paid ads
- Use the content to post which your followers would like to share with their followers.
The current change in news feed you must have seen till now. Observe which method works best for you!
