Download e-book for kindle: Analytics in Smart Tourism Design: Concepts and Methods by Zheng Xiang,Daniel R. Fesenmaier

By Zheng Xiang,Daniel R. Fesenmaier

ISBN-10: 3319442627

ISBN-13: 9783319442624

This ebook provides innovative study at the improvement of analytics in go back and forth and tourism. It introduces new conceptual frameworks and size instruments, in addition to purposes and case reports for vacation spot advertising and marketing and administration. it's divided into 5 components: half one on shuttle call for analytics specializes in conceptualizing and imposing shuttle call for modeling utilizing titanic information. It illustrates new how one can establish, generate and make the most of huge amounts of knowledge in tourism call for forecasting and modeling. half makes a speciality of analytics in go back and forth and lifestyle, providing contemporary advancements in wearable desktops and physiological dimension units, and the results for our figuring out of on-the-go tourists and tourism layout. half 3 embraces tourism geoanalytics, correlating social media and geo-based facts with tourism information. half 4 discusses web-based and social media analytics and offers the newest advancements in using user-generated content material on the web to appreciate a few managerial difficulties. the ultimate half is a set of case reports utilizing web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging on-line experiences within the inn undefined, and comparing vacation spot communications and industry intelligence with on-line inn studies. The chapters during this part jointly describe a number various ways to knowing marketplace dynamics in tourism and hospitality.

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Analytics in Smart Tourism Design: Concepts and Methods (Tourism on the Verge) by Zheng Xiang,Daniel R. Fesenmaier


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